Advert/Digipak ideas/test

For this idea we took lots of inresting screen shots from the video and any other footage we had and put them all together in a grid/collage style.

We then multiplied the image to create more photos and this created a busier more intresting effect as it appears abstract from a distance.

We then put a colour filter over the image to make the pictures more similar and blend together better.

Next we cropped and layered the image of our actors face ontop. 

By editing the opacity this ment we could fade in the background through the face.

Then by editing colour and contrast we tried making the colours more vibrant as we wanted the bright lively colours to represent to song and video , however they are very busy draws attention away from the face.

Because of this we tried making the colours less saturated. However this made the image too dull and didnt not represent the upbeat music we have chosen.

Advert/digipak planning & ideas

This is our plan for our magazine advert , we have used lots of elements from our video such as trains, bottles ,book and made it set on a desk where we can use sticky notes to put tour dates on and use the labels of bottles to put reviews on.

This is another idea we had for the advert as some simple ideas can work for adverts and look really effective, however it is too plain and does not relate enough to the video.

These 2 ideas could both work for the advert or digipak cover as they use one clear image but will also use other related images.

These are the initial ideas for images we could use on different pages of the digipak. we will now experiment with these ideas and see which works best.

bottle stop motion

We practiced the drawing of a stop motion bottle which we wanted to include, we did it a few drawings and then put the together on imovie.

 

We didnt think there were enough frames of the bottel falling resulting in it looking rushed and not very smooth.

Here are the final images i drew for the real bottle, we we alot more drawings to make the motion smoother, we also added soem colour to make it more livey and match the upbeat song.

 

Props-set up

On the day we had some bottles and cans which we had collected, the first thing we did was lay out all the bottles and props around the room to create the morning after the party and the hangover scene

 This is the room we changed into the morning after. We also used cardboard beer boxes, socks, pants, shoes, toilet roll and food packaging.

Shooting stop motion (lighting)

When shooting our stop motion we found that where we had shot before was not bright  enough and made the quality look poor. We tried putting the book on different surfaces in different rooms with different lighting.

This is where we shot our parctice stop motion however it was not bright enough. we tried using a lamp from science however it was still not bright enough.



We then found a good light in the corridoor and we could place the book directly under the light, however the book was not as bright as we wanted still as we thought it would be difficult to see the drawings and text that we will create.



We then used and LED light to light the book it looked very effective and made the book stand out alot...

However we had no way of securing the light so we had to hold it above the book manualy. this worked well to begin with but our arms got tired and the lighting became inconsistant in each shot.

In the end we settled with the corridoor light as it would not move and was still fairly bright.

actors

Our chosen actor was Josh Barrett, we thought he was suitable for the role as he had the right look and clcothes for the part. we asked josh to remove his glasses as we didnt not want any reflections of the camera which would make it look unprofessional.

Briefing:
-We asked josh to wear skinny jeans, a hoody and a checked shirt.
-When acting and singing we wanted him to look like he was having fun and was part of the song.
-Josh also had to pretend to be sick, he volunteered to bring some soup and act it out.
-For the hangover shot we wanted him to look tired and hungover.

For the other actors we wanted everyone to look lively and happy as well as stickig to together to make shots look busy.

book props

 These are the books we used to create the scrap book, we chose the brown book as the cover looked more effective and 'scrappy' however we knew that we would need plain white paper as we wanted to edit the face into the book.
To make the two books look like one we had to transfer pages of plain paper into the brown book for the begining and end, all the other shots of the book are in the original plain paper as doing stop motion ment that we used up lots of sheets and it would be too complicated to transfer so many pages into another book.

 

Book Face

To create the effect of a face moving in a book we had to take a vey still shot of out actors face so that once edited the face did not move behind the wrong layer.
First of all we layer the image of josh over a plain white photo.

Next we used the green screen option to edit the layers.

Next we used the crop tool to select just the face area that we wanted to see.

We then cropped it and tested the video worked

Finally we used the video editor to make josh's facial features balck and white and stand out. we did this by increaseing exposure and contrst and decreasing brightness and saturation.

This is the final video we created which we will export and then import into the rest  of our promo