Props

The Settings for the promo will be in a house, at at train station and down alleyways.
-In the house we will use small rooms as we will need it to look busy with the limited number of actors.
-The train station will need to look empty and the lyrics refer to the there being no more trains. however shots of the busy train station could be used before this lyric as the shots may look effective.The station will be using is Stamford.

The book we will be using needs to look like a scrap book and we will add scribbles and drawings to give this effect to it. we will also need to print the photographs to put inside te book




For the party scenes we will need lots of empty bottles and cans as well as cups and shot glasses. These props will also be needed for the aftermath of the party. We will also use things such as toilet roll food packaging and broken bottles.We may also need some playing cards to create the effect of drinking games going on.

The bathroom shots involve the actor being sick. The prop we will need is fake sick for the hangover scene, for this we will use soup.

shooting plan

For the shots inside the house i have planned how we will shoot in each room so that when we frame shots they look busy and realistic. These are just the shots that wil be used in the house we will also need to shoot at the trainstation and down an alley however we will frame these shot on location.

 

shooting script

• Close up shot of book while title of song appears using stop motion of letters (birds eye view)
• Close up of book opening in stop motion (birds eye view)
• Close up, birds eye veiw of book, zoom in to photograph of door on page
• Zoom out shot of door with hand knocking on door form low angle.
• Door opens, mid shot to close up of actor singing
• Camera follows actor walking around house ,mid shot
• Zooms in on people playing drinking game in slow motion
• Camera focuses back on actor and follows performance around again (mid shot/close ups, hand held shots and some canted)
• Pan round to people dancing in slow motion
• Moves back to actor (mid shot)
• Close up pans of glasses and bottles
• High angle shot of actor walking up stairs
• Follows actor walking into bedroom (mid shot)
• People pop out of bed (close up)
• Zooms out of last fram and turn into close up of photograph in book
• Close up Stop motion of shot glasses, people leaving, dancing drawings on book
• Turn over page to photograph of actor lying on sofa
• Zoom into photograph and then zoom out into video of actor long shot pan round of aftermath of party
• Extreme close up of feet walking and steps in puddle on floor
• Mid shot in mirror of bathroom
• Low angle shot of actor being sick in toilet
• Extreme close up of watch
• Walking out of house (long shot)
• Close up of actors face walking down alley
• Close up of feet
• Establishing shot of train station
• Shots of actor sitting/waiting at station (mid shot)
• Flashbacks of party
• Zooms out last frame and turn into photograph in book
• Stop motion in book of lyrics/walking/waiting
• Stop motion of face in book (drawing of face, mouth moving)
• Stop motion of page turning over
• Finally stop motion of letters forming “THE END” and close up of actors hand closing book

storyboard

moodboard

chosen idea

The idea which have chosen to do is mainly idea 1 however we like the components of stop motion from the other idea as it is very suited to the genre and track.
The chosen idea is an illustration of the lyrics. we will start off with a party scene and half way through change to the hangover scene where the actor is running late for a train and is dealing with the effects of last night. we will put performance in around this narrative with singing in the various locations, we wont be using instruments as the main instruments are electronically generated and so would not look very effective for this genre.

Pitch

Promotional strategies A&R and money in marketing

Artists and repertoire are talent scouts from record lables who find and then develop bands to make hit records.

How it works:
-A&R go to gigs
-they reccomend a label to sign them
-they choose producers, engineers and studios
-they give the band an image
-they pick and propmote their best track or find them new material.
-the get the artist retail sales and radio promotion.

Now A&R want artists who have big followings already before signing up and this will garantee them sales. They look for things such as large social network followings, lots of tours and self promotion.
Site such as Myspace, youtube and spotify are key for self promotion.

Marketing is expensive. pop marketing generally costs £1,000,000 and spends most of this on videos, where as rock is around £700,00.

Videos are essential for researching music, these can be found on myspace, youtube, social networks and tv channles.

The digital age has changed  marketing, labels take a far more innavotive approach as internet success has ment digital sales from sites such as amazon and itunes have increased, meaning more royalties for artists. Some artists who have benfited form an internet following are lana del ray and the arctic monkeys.

influences

After looking into the lyrics and thier meaning we looked at music videos and films with similar visuals.
Music videosand films which we found with similar atmosphere and mise-en-scene are:
Kid Cudi's 'Pursuit of Happiness'

This video uses This music video has inspired our group to produce a party scene for our music video. It inspired us because our song is an upbeat young teenage song about them leaving to university. As most people have a massive party before they leave, we decided to look for music video which contains scene of partying but still links with the lyrics. This song does this effectively and it was a good inspiration for us and it will influence how our muisc video will be like.
The shots, effects and the mise-en-scene used in this video also gave us inspiration to what could be in our video. Kid Cudi's video has a variety of shots and effects which increases the interest of the video. throughout the whole video, it seemed to e slowed down giving the sense of him being the odd one out so this gave us a good idea to either slow it down to give a sense of drunkness or to keep it the same speed to make it seem normal. But it has influenced the video we are going to produce.

Justin beiber - 'beauty and the beat' This music video was very similar however it was much more colourful which we think is really in keeping with our song. We also like the handheld shots and how the camera follows the singer round to see all the areas of the house/party.

The hang over
This trailer has inspired us greatly to also go with the theme of having a great night partying but it differs to the previous inspiration 'Pursuit of Happiness', as it shows the after effects of the partying. By seeing this trailer we were inspired to do a party scene but in the middle of the song, change to the aftermath of the party (hangover). This linked well to the lyrics and it should look good in our music video if it is done properly.
From both of us watching the movie, we know what shots and effects will look effective and will be capable of doing. Shots such as close ups will work effectively as it will show different people's emotions and as well long shot will look good also as it will show the whole scene easily. In the film 'Hangover', these shots are very common thorughout and it has influenced are decisions on which shots will be used often.
Project X

Theory

Andrew Godwin:

Andrew Godwin believes that music videos have specific characteristics depending on the genre of the music, therefore creating conventional images we would see eg:
-stage performance in metal video
-dance routine for boy/girl band.

Godwin also said that music videos are used to promote the artist and record labels, therefore music videos will contain lots of close up shots of artists and the video will be used to build up and image or character style.

He also said that the use of camera work which created the notion of looking was important in a music video, as well as intertextual references.
 

Steve Archer:

Steve Archer believes that there needs to be a clear relationship between narrative and performance in music promos.

There should be a range of narrative and performance which is switched between throughout the video.

Dance routines are used to add to the performance and visuals as well as giving the promo a‘repeatability’ factor.

John Stewarts:

John Stewarts believes that music videos use Close ups amnd lighting to focus the audiences attention onto the artist in a similar  style to TV comercials.

Inspiration and refrences come from art, photography, cinema and fashion.

Intertexuality is a key part of music videos as its uses famliar media texts which the audience can relate to and gives them nostalgic associations and new meanings.

Music videos also create a desireable lifestlye through mise-en-scene and gives the audience more access to the performer.

Laura Mulvey:

Laura Mulvey believed taht due to the fact that most filmmakers are male, women are used in music videos for display, rather than for narrative purposes.

Mulvely said The female role was from the view of a voyeuristic ‘male gaze’  which objectifies a woman.

Research results

After gathering the results for our questionnaires we found it difficult to categorise and display our data as statistics as we used open ended questions. However this type of question gave us a more detailed answer and gave us an idea about what our audience want to see, like to see and dont like to see in a music promo.
Here are some of the results form our questions:

Age?	Gender?	Favourite music genre?	Favourite band?	Favourite music video?	Opinion of our song choice?	Expectations of our video?	What do you like to see?
10	Female	Pop	One Direction	What makes you beautiful-One Direction	It’s interesting and got a good rhythm and it sequenced well.	Bright colours	Lots of people dancing
13	Male	Pop	PSY	Gangnam style, because it’s catchy and has good dancing	It is really good	Loud music and dancing	Hot girls look good in videos
49	Female	Classical	Katherine Jenkins	-	Strange  but catchy	Something entertaining	Simple funny storyline that relates to song
34	Male	Alternative	Muse	Muse- Starlight	Good happy song	Funny and entertaining	Something different that stand out
17	Male	Rock	Limp Biscuit	Evanesence – wake me up because it is dark and mysterious.	Too cheery, I didn’t like it	Weird stuff	Gothic stuff
52	Female	Classical	Beethoven	-	Great song, catchy	Dance routines?, fun atmosphere	A storyline
29	Female	Indie/pop	Coldplay /example	The scientist- Coldplay, great narrative	Great	Gig/party/performance	Strong narrative with some performance
17	Female	Metal	Metallica	‘Nothing else matters ‘, it has meaning to it	Very good	Up to date and links with story	Something unique
18	Female	Pop	Katy Perry	Adele ‘someone like you, it’s simple yet effective.	It’s a great mix of styles	Something funny	Comedy
48	Male	Rock	R.E.M	Losing my religion by R.E.M, its different	Very catchy	Something fun	Lots of things happening
70	Male	Rock	The Beatles	All The Beatles videos	Excellent	Something memorable	Eye-catching, interesting things

We also did some video responses to each question:

Overall our results have shown that Our choice of song was a likeable and very catchy song. People generally expect to see a lively dance scene which has some elements of comedy. Our audience also like to see a narrative as well as performance. We asked a range of people to give us a more accurate view of what an audience like rather than one group. it also gave us a range of ideas which will influence our planning and final promo. We aim that all people will enjoy our video, however a target audience would be a younger age range as the song is modern, upbeat and relate to a teenage lifestyle. When asking 17-18 year olds most people wanted to see a fun party to go with the upbeat style of the song.