Question 2:How effective is the combination of your main product and ancillary texts?

These are our 3 completed products. They work well together as a promotional package as they link together with common images and themes such as the drawing theme and images of bottles and trains. This on-going theme helps to promote the band as these images will make audiences link to the band straight away. The images used throughout the promotional materials are all colourful, fun images meaning the audience will have a positive view on the artist.

To promote the the artist the texts will be exhibited using new media and traditional media. Traditional media such as music channels for our video, music magazines for our advert and record stores for our digipak. Our music promo will be exhibited in a range of places so it can be seen by everyone. The type of music channel which would show the video would be 4music as this channel appeals to our target audience and plays similar genres. The channel is owned by Bauer Media and we would use this company who would create synergetic links with 4music .We will also used synergy between the music magazines and the music channels.  MTV is a company which uses synergy. By them working together it provides crucial links which our products will follow. If we are shown on the MTV music channel, we may be part of the MTV magazine. This will increased our publicity and market which can bring in profits and make the band more known.


Our digipak will also be exhibited in record stores such as HMV where it can be reached by a range of audiences.
Finally our Magazine advert will be exhibited in magazines aimed at our target audience and genre. although the syngery from MTV will use MTV magazines, NME (new musical express) is a good magazine to use as many artists in NME are often based around the indie genre like our artist. NME is also known for promoting new up and coming bands such as Fij.

New medias will also play a large part in the exhibition. Online methods of promotion:

Facebook: will be used to promote the band and will be used to post all of the elements. Facebook is good as it will allow the band to reach millions of people and instantly share promotional information at any time.

Youtube: will be used to exhibit the video, this also reaches millions of people and can be shared with its web address form Youtube to many other social networking sites.

The internet is a great place for new artists as internet success stars can be made quickly and form large followings, an example of internet success is PSY whos track and video 'Gangnam style' went viral and went of to be watched over 1 billion times around the world.

ITunes: will be used to promote the Digipak. Online distribution is the most popular way to receive music as it is convenient and easy. The Digipak can be ordered online or tracks can instantly be downloaded.

These online methods allow for larger audiences, 24/7 access and therefore will be the most effective at increasing sales and promoting the artist.

These are some of the images from the video which we used repeatedly in the video to firm links with the digipak and magazine advert. We used a range of different bottles as the range of colours looked effective in the video, they were also the most common prop that we used.

The train images we used throughout the video and more in the second half to refer to lyrics in the video of train running late and being at the train station.

We then linked these two images to fit the drawing theme which we have used in the book element of the video. this element was a stand out feature of the video that people noticed and made it feel different. The drawing of the bottle we used in the book from the video is very similar to the one used in our ancillaries. there is a link between all the promotional materials which can make each other be recognised through the use of imagery, theme and house style.