The
first technology I used in this project was www.unsigned.com,
we used this website to select our track. Unsigned.com allowed us to
select any track from the website without worrying about complicated
copyright laws. Unsigned.com also categorised artists into genre
making the site easy to use. The website gave lots of information as
well as contact details so we could ask for permission. Unfortunately
our band did not reply to our request however the fact that the
artist was not signed meant that we could use it anyway.
Facebook
was the main social network used in the project. We used facebook
firstly to contact the band, however our messages were unsuccessful.
The next main use of the site was to contact our target audience to
gain research from them as well as get a good source of feedback. We
exhibited our final music video through a youtube link onto our
facebook pages and got some positive feedback from our target
audience.
Another
website used to gather information was the BBC radio website, as the
band had been interviewed by a local BBC radio station , this
interview was very helpful in shaping our ideas.
Youtube
was the main method of research into music promos as it gave us access to millions of music video which inspired us .Youtube also gave a
clear idea of what conventions were for each genre and which elements
of these videos worked and didn't work. Youtube was used to exhibit
our music promo, it was a good place for exhibition as millions of
people could access the video and leave feedback, the range of people
who could watch would give us a variety of ideas and improvements.
Some
examples of inspiration videos we found from youtube were:
Kid Cudi's 'Pursuit of Happiness'
Kid Cudi's 'Pursuit of Happiness'
Justin
beiber - 'beauty and the beat'
The
hang over
Project
X
Bruno
mars- just the way you are
Jamie
t- sticks n stones
Coldplay-
strawberry swing
Having
access to both professional an amateur videos gave us lots of ideas
for our video and taught us techniques . We also used youtube to help
us edit our video with help from video tutorials teaching us how to
use specific effects in Imovie and Final cut.
Some
other similar site to Youtube which we used were sites such as Vimeo
and Vevo, which also provided many music videos.
When
making our production we used a variety of different technologies.
When making the music video the main technology we used was Imovie.
Imovie
was the programme used to put all our clips together and edit using
all the tool provided. We ordered clips, cut clips, added
transitions, effects, altered colours, lighting and speed. We also
used the advanced tools option when making our
green
screen effect.
We
imported our track from Itunes where we synced it in Imovie.
Iphoto
was used to organise our stop motion, we imported our photos into
iphoto to sort them out before uploading to imovie where we turned
stills into film.
We
also used final cut to experiment with the green screen effect,
however by using youtube tutorials we found a much simpler method
using Imovie
To
film the footage and take photographs we used a digital camera and
tripod, the tripod was helpful to gain different angled shots, whilst
still maintaining a steady frame. However we did you a lot of free
hand shots to create the lively atmosphere.
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When
creating our Digipak and Advert we also used a range of editing
software. Ribbet online photo editor was used as we found a good font which worked well with our sketchy theme. The editor also helped us to alter colours and add interesting effects.
Photoshop
was used in our advert and digipak to arrange and cut out images, it
was very good for producing these products as there was such a large
range of edting tools and effects to choose from.
We
also used google to find an image of lined paper which we could edit
and then incorporate into our advert.
When
creating the advert and digipak we drew the drawings of the bottle
and train of sheets of paper which we had to scan as this gave a
higher quality image result compared to using a camera.
Since
As level media I think editing skills have improved due to the task
of producing a music video as there was much more technical editing
to do such as syncing and cutting clips in time to music. where as AS
was more about order and effects. By editing a music video we have
experimented with as had to use new technologies such as final cut
and advanced settings in Imovie.
We
first used final cut in our prelim task where we cut out the lips
of a fish and replaced them with singing human lips. This experiment
worked well and was an idea which we wanted to use in our real music
video as we thought it would give the video a fun quirky edge. We
altered the concept to fit our other themes and ideas and came up
with the idea of a moving drawing. At first we tried to use the same
techniques as the prelim task however after looking through
tutorial videos we discovered a much easier method using Imovie
advanced options. After a few tests we achieved the result we had
planned.
This our Imovie method, it worked very well to achieve the result we wanted
From doing this prelim we learnt that we had to keep the actors head very still so that it did not move out of the shape we had cut out.
Another
editing issue we over came was changing image levels to match up
shots, such as exposure, brightness, saturation. We used the apple
mac technology witch programmes such as Imovie and Photoshop to fix
our shots and stills.
Since
As level our shooting skills have developed as we had learnt from the
previous year and preliminary tasks to always use a tripod when needed
as this will make shots more stable and professional, Make a clear
shooting plan to avoid confusion , as we learnt from our prelim filming, for our music video we made sure we made shooting scripts,
story boards, maps, walk throughs and other research and planning
first.
In
our As project we also struggled with lighting, wanting to use dark
party shots at A2 was going to be a problem as we had learnt cameras
were poor at filming in dark conditions, however we tried using
alternative cameras and making lighting plans, unfortunately we still
had issues with lighting but the dark shots was needed for the idea
and conventions of this style of video.
When
filming the stop motion we tests different lighting to check what
worked best. we treid regular school lighting, and LED lamp and a spotlight , however found that school lighiting was more natural looking and suited to our plan.
Another
shooting problem we overcame was the lack of actors for our party
scenes, we wanted shots to look busy and lively like in our
inspiration videos. To get this effect we framed shots closely to
fill the frame we everyone.
Throughout
the production Blogger has been used to keep track of all research
and developments and has been helpful to refer back to, especially
when looking at audience research and inspirational videos.
Prezi has been used to present information in an interesting way on my blog.
Online
exhibition has also given our products a larger audience as many
people have seen the promotional materials which has publicised the
track, unlike traditional methods of exhibition online exhibition has
access to vast amounts of people and places.
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