Question 3:What have you learned from your audience feedback?

What have you learned from your audience feedback?

For our audience feedback we decided to use a few methods of feedback in order to get a more unbiased and fair result.
The methods we used were a questionnaires, a presentation pitch, voting, video feedback and social networking.
The questionnaire was composed of 8 questions on all our promotional texts:

1. What are your thoughts on our ancillaries?

 2. What would you like to see in a digipak and an advert?

 3. What aspects of the advert did you like?

 4. What aspects of the digipak did you like?

 5. What aspects of the advert did you dislike?

 6. What aspects of the digipak did you dislike?

 7. Are the ancillaries conventional?

 8. Any additional comments?

This graph shows us that most people found the ancillary tasks to be eye catching which is important when we are trying to promote our band.

This graph is allowing us to see what our audiences would like to see on the ancillary texts. Our audiences would like to see bright colours on our texts.

 The graph shows that our audiences liked the effects and the detailed drawings most about our magazine advert.

This graph shows us that our audience preferred the drawing of the wine bottle which in inside the digipak.

This graph shows us that our audiences disliked the most about of magazine advert was that there was not much colour on the advert.

This graph shows us that our audience would prefer more information about the band in the digipak.

 This graph shows us that our audience believe it is an overall success which we are happy with.

we used a questionnaire as it could be distributed easily to a wide variety of people ,over all we handed out 20 questionnaires to different age and gender ranges. However questionnaires can be bias as people are subjective to demand characteristics so we also used a video response which would show peoples direct thoughts.
Our target audience is young adults ,14-19 male and female , we have chosen this audience to aim our promo at as it is in keeping with the track as it is relateable and we have chosen to feature this demographic in our video.
The video response included questions just about our video and we chose to interview our target audience to see if we had done what we had set out to do and to compare with our previous audience research video.

Our pitch was our first audience feedback as it helped us to decide which idea to use for the video and therefore which was most suited to our audience.

In our other audience research we discovered that people expected to see a lively dance seen with and even distribution of performance and narrative. Our target audience in particular asked for ‘a fun party to go with the upbeat style of the song.’
What people asked for:

We listened to our audience when making the music promo by using these ideas to create the story the song was telling. We also included our target audience in the filming of the video as this is the age we are aiming at and therefore should see in the video.Throughout the process of making our Digipak and magazine advert we also used audience feedback to help us make the best product for out target audience by creating different versions of the Digipak and advert and asking out target audience to vote on which was preferred. We found that the bolder and more colourful products were preferred the most.In our audience feedback the results we got were fairly positive. People believed we had filled expectations as we had included the many of the things they had asked for such as fun, lively, party scenes and a storyline. In our video feedback these are the questions which we asked:

·         What are your thoughts and views of our promo?

·         What do you like about it?

·         How conventional is our music video?

·         What would you change about it?

·         Any additional comments?

The first question will give us an idea of what each person we ask thinks of our promo. This will give us a good insight into whether we have pleased them or if we have not reach expectations. The second question will give us an idea on what they like about the promo. This allows us to understand what we have done well when making the music video. The same with question four, it will allow us to understand what was not as good as we hope and it will be good feedback when making another video. 

Question three gives us insight to see whether our audience believe the video followed indie conventions or if we were unconventional which may increase us being more noticeable. Where the final question is whether they would like to add any other comments to what they have already said.

here is our video interview feedback, compared with our original research:

We also got some feedback really helpful from social networking sites where we posted the video:

Facebook:

Youtube:

The feedback we revived from Facebook and Youtube came from our peers and target audience, the feedback was very positive and this shows that all the communicating we have done throughout the production has been successful.

overall we found that improvements could be made to the camera work and quality, and believability of some shots and lighting. However the stop motion element and the fun lively atmosphere of the song were liked best.

From doing all audience feedbacks we have learnt what our likes and dislikes about the video. We gathered the following information about our music video and are ancillary texts:

·         Our video was conventional

·         Like the video being a hybrid

·         The sick part was a bit much

·         Like the effects used on the digipak

·         The different range of shots used in the video makes it more interesting etc

Our Questionnaire gave us some feedback on our Digipak and magazine advert.

The most common reply about our Digipak and advert was that the drawings worked well to link the different promotional materials together and the colourful elements made it eye-catching and fun.