Research results

After gathering the results for our questionnaires we found it difficult to categorise and display our data as statistics as we used open ended questions. However this type of question gave us a more detailed answer and gave us an idea about what our audience want to see, like to see and dont like to see in a music promo.
Here are some of the results form our questions:

Age?	Gender?	Favourite music genre?	Favourite band?	Favourite music video?	Opinion of our song choice?	Expectations of our video?	What do you like to see?
10	Female	Pop	One Direction	What makes you beautiful-One Direction	It’s interesting and got a good rhythm and it sequenced well.	Bright colours	Lots of people dancing
13	Male	Pop	PSY	Gangnam style, because it’s catchy and has good dancing	It is really good	Loud music and dancing	Hot girls look good in videos
49	Female	Classical	Katherine Jenkins	-	Strange  but catchy	Something entertaining	Simple funny storyline that relates to song
34	Male	Alternative	Muse	Muse- Starlight	Good happy song	Funny and entertaining	Something different that stand out
17	Male	Rock	Limp Biscuit	Evanesence – wake me up because it is dark and mysterious.	Too cheery, I didn’t like it	Weird stuff	Gothic stuff
52	Female	Classical	Beethoven	-	Great song, catchy	Dance routines?, fun atmosphere	A storyline
29	Female	Indie/pop	Coldplay /example	The scientist- Coldplay, great narrative	Great	Gig/party/performance	Strong narrative with some performance
17	Female	Metal	Metallica	‘Nothing else matters ‘, it has meaning to it	Very good	Up to date and links with story	Something unique
18	Female	Pop	Katy Perry	Adele ‘someone like you, it’s simple yet effective.	It’s a great mix of styles	Something funny	Comedy
48	Male	Rock	R.E.M	Losing my religion by R.E.M, its different	Very catchy	Something fun	Lots of things happening
70	Male	Rock	The Beatles	All The Beatles videos	Excellent	Something memorable	Eye-catching, interesting things

We also did some video responses to each question:

Overall our results have shown that Our choice of song was a likeable and very catchy song. People generally expect to see a lively dance scene which has some elements of comedy. Our audience also like to see a narrative as well as performance. We asked a range of people to give us a more accurate view of what an audience like rather than one group. it also gave us a range of ideas which will influence our planning and final promo. We aim that all people will enjoy our video, however a target audience would be a younger age range as the song is modern, upbeat and relate to a teenage lifestyle. When asking 17-18 year olds most people wanted to see a fun party to go with the upbeat style of the song.